A record 123 million Americans tuned into this year’s Super Bowl, where they were treated to a blockbuster halftime performance and several commercials for Temu, a Chinese-owned e-commerce company. However, Temu has faced criticism for potential ties to forced labor in its supply chain.
The company, which launched in the US in 2022 and later expanded globally, has seen significant success, with millions of users and a valuation of nearly $150 billion. Despite controversy surrounding its practices, analysts predict further growth for Temu as it aims to increase market share.
Temu’s use of data collection and AI-generated images sets it apart in the e-commerce industry, allowing for quick adaptation to consumer trends. However, concerns have been raised about the company’s supply chains and potential exploitation of labor.
As Temu continues to expand, it faces scrutiny from regulators and politicians in various countries. The company maintains that it prohibits forced labor and complies with all regulatory standards. Despite challenges, Temu’s focus remains on brand awareness and market share growth in the coming years.
