Google Chrome now blocks data tracking cookies


Google is testing changes to its Chrome browser that disable third-party cookies, which are used to collect data, personalize ads, and monitor browsing. The feature will initially be available to 1% of global users, around 30 million people, with plans for a full rollout later this year. While Google says it is working to make the internet more private, some advertisers argue that they will suffer as a result. Rival browsers like Apple’s Safari and Mozilla Firefox already offer options to block third-party cookies. Google’s solution, the Chrome Privacy Sandbox, has been criticized for only benefiting Google. The UK’s competition watchdog can block the plans if it deems them harmful to other businesses.

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